80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Book by Perry Marshall

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Summary: 

*80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More* by Perry Marshall is a business and marketing guide that applies the 80/20 principle (the Pareto Principle) to optimize sales and productivity. Marshall explains how 80% of results come from 20% of efforts, and he teaches readers how to identify and focus on the most profitable activities that yield the greatest impact. 

The book covers strategies for targeting high-value customers, maximizing sales efficiency, and reducing time spent on less productive tasks. Marshall also shares practical tools, such as 80/20 calculators and templates, to help entrepreneurs, marketers, and sales professionals streamline their work and increase profits. By leveraging the 80/20 rule, readers can enhance their sales and marketing outcomes while working smarter, not harder.