Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

✅ 80gsm Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ 202 Pages

✅ Summary -

Buyology by Martin Lindstrom explores the hidden psychological and neurological factors that influence consumer behavior. Using findings from neuromarketing research, Lindstrom reveals how emotions, subconscious triggers, and sensory experiences drive purchasing decisions—often more than logic or traditional advertising. The book debunks common marketing myths and provides insights into what truly motivates people to buy.