SPIN selling Book by Neil Rackham

✅ 80gsm premium off-white cream pages

✅ Stitched bindig

✅ Matte cover

✅ local premium copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Genre - Business, Sales, Non-fiction

✅ 245 pages

✅ summary -

"SPIN Selling" by Neil Rackham is a classic in the field of sales literature. The book introduces the SPIN (Situation, Problem, Implication, Need-payoff) technique, a methodical approach to consultative selling. Rackham explores the psychology of successful sales and provides practical insights into understanding customer needs, addressing concerns, and ultimately closing deals. The book is based on extensive research and real-world studies, offering valuable strategies for sales professionals looking to enhance their effectiveness in complex selling situations.