Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy Book by Ron Willingham

✅ 80gsm Premium off-white Cream Pages 

✅ Stitched Binding

✅ Matte Cover 

✅ Local Premium Copy

✅ Dimensions - 5.5 x 8.26 inches 

✅ Language - ‎English

✅ Pages Amount 228

✅ Summary :

Integrity Selling for the 21st Century by Ron Willingham is a sales book that focuses on selling with integrity, emphasizing the importance of building trust and genuinely serving customers' needs. It presents a customer-centric approach, urging sales professionals to move away from high-pressure tactics and instead create lasting relationships based on respect and mutual benefit. Willingham introduces a sales philosophy that aligns with modern buying behaviors, focusing on honesty, transparency, and effective communication.