Made to Stick: Why Some Ideas Survive and Others Die Book by Chip Heath and Dan Heath

✅ 80gsm premium off-white cream pages

✅ Stitched binding

✅ Matte cover

✅ local premium copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Genre - Psychology, Business, Communication

✅ 324 pages

✅ summary -

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath is not part of a series. This book falls within the genres of psychology, business, and communication. The book explores the characteristics of ideas that are memorable and "sticky." The authors identify six key principles that can help make ideas more compelling and enduring: simplicity, unexpectedness, concreteness, credibility, emotions, and stories (summarized by the acronym SUCCESs). Through engaging stories and real-world examples, the book explains how to create and communicate ideas that resonate with people and have a lasting impact. It's a valuable resource for anyone interested in effective communication and idea dissemination.