Marketing 5.0: Technology for Humanity Book by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

✅ 80gsm Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ 231 Pages

✅ Summary -

Marketing 5.0: Technology for Humanity by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler explores how businesses can integrate cutting-edge technologies like artificial intelligence, big data, robotics, and the Internet of Things (IoT) into their marketing strategies while maintaining a human-centered approach. The book builds on previous marketing evolutions, emphasizing the need for companies to balance technological advancements with empathy, inclusivity, and social responsibility. It provides practical insights on how to use technology to enhance customer experiences, personalize engagement, and address modern challenges in an increasingly digital world.