Marketing 6.0: The Future Is Immersive Book by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

✅ 80gsm Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ 227 Pages

✅ Summary -

Marketing 6.0: The Future Is Immersive explores the next evolution of marketing, where immersive technologies like AI, AR/VR, IoT, and the metaverse reshape consumer engagement. The authors propose strategies for creating deeply personalized, multisensory brand experiences in an increasingly digital and connected world.