My Life in Advertising and Scientific Advertising by Claude Hopkins

✅ 80gsm Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ Pages Amount 200

✅ Summary:

My Life in Advertising and Scientific Advertising by Claude Hopkins combines his memoir with his foundational work on advertising principles. The first part recounts his career and lessons learned, while the second part outlines data-driven, persuasive advertising techniques that revolutionized the industry.