Scientific Advertising Book by Claude C. Hopkins

✅ 80gsm premium off-white cream pages 

✅ Stitched Binding

✅ Matte Cover 

✅ Local Premium Copy

✅ Dimensions - 5.5 x 8.26 inches 

✅ Language - ‎English

Pages amount 82

Scientific Advertising by Claude C. Hopkins is a foundational book on advertising that emphasizes the importance of testing, tracking results, and understanding consumer psychology. Hopkins argues that advertising should be treated like a science—based on data, not guesswork—and that effective ads must focus on clear benefits and measurable outcomes.