The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand Book by Al Ries and Laura Ries

✅ 80gsm Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language - English

✅ Dimensions - 5.5 x 8.26 inches

✅ 251 Pages

✅ Summary -

The 22 Immutable Laws of Branding by Al Ries and Laura Ries outlines fundamental principles for building and maintaining a strong brand. The book emphasizes the importance of focus, differentiation, consistency, and perception in branding strategy. It provides actionable insights on positioning, brand extensions, name selection, and how to create a lasting impression in a competitive market. The authors argue that successful brands follow specific rules that, if broken, can weaken their market presence.